Simple and Searchable: Improve Your Page Titles

I was going about my regular morning on the internet, as you do, and I found this example of a constant problem I see – the difference between how a content creator (company or organization) will name something, vs. how a user will search for it. What comes to your mind when you see:

Availability Guide

If you’re like me, you probably make this face:

Stick figure making a confused face.

 

To be fair, in search results the full title is: Availability guide | Foodland Ontario

Screen capture of the Google search result showing the Availability Guide from Foodland Ontario.

But on the page itself, while the logo informs that name, the title is divorced from that sole indicator as to what this page is about.

Screen capture of Foodland Ontario's Availablity Guide page.

 

Here’s my point. I actually really like this page overall. It is slick, appropriately uses a hero image (what a wonder!), minimal text and an appropriate graphic to easily show what foods are in season when (which is what “Availability Guide” apparently means). And this page does appear readily in Google results even though I search something completely different each time I want to get to this page. But why make it more difficult than it needs to be?

This title reeks of multiple approval levels. I would love to see what search results actually drive people to the page, but I suspect it would be something like “What foods are in season” or “is X in season”. Changing the title to “What Foods Are In Season In Ontario” or even “What’s In Season: Ontario Food Availability Guide” something similar that was (and this is the crucial part) informed by the search queries people are using, it would simply this page and drive additional search results with minimal effort.

Keep it simple – if you can’t tell what the page is about from your title, your title needs work. If your title doesn’t consider how the user will be looking for this information, your title needs work.

Now back to my grocery planning!

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