I just got back from An Event Apart Orlando: Special Edition 2014. It was my first AEA and it definitely won’t be my last. But as my new friend Jessica neatly summarized, the “conference bubble will only last so long. I have pages and pages of notes, but here’s what my experience at An Event Apart Orlando taught me:
- Design for everyone.
Between the global lens Ethan Marcotte drew to our attention to the accessibility angle hinted at by Derek Featherstone (full disclosure, I saw his Web Accessibility talk at #RGDaccess), we can’t continue to design for English-speaking, desktop users using a single browser with broadband internet connections and no challenges with sight or fine motor control.Here’s where I can dump a lot of web design’s favourite buzzwords: responsive design, device agnosticism, progressive enhancement, elegant degradation and fallback. All of these terms are exceptionally valuable (and they let me sound extra smart when telling my clients or bosses what we’re working on), but I’m finding it easier to concentrate their goal into this one concept: design for everyone. We can build sites so that while the experience may differ by browser, connection speed, device and physical abilities, the content can still be delivered effectively. Websites don’t have to look the same in every browser, but every browser should have access to your content.
Ethan Marcotte pointed out that an average size for a webpage in 2009 was 320mb; in 2014, that number has doubled to 1.8mb. Well, so what? That’s not surprising given the trend of full bleed images and active scripts, animation and video. But what are the implications for the users in developing countries and cities? Ethan pointed out that in Africa, mobile penetration is now 60%; that’s 700 million users, most of whom are using basic devices that render only in text.
Simplification also means enhanced performance. Users expect a page to load in two seconds or faster; anything longer and the perception is that the page is broken – 40% of users will leave. Streamlining is also the key for mobile-first development; if you take the time to organize the content and user experience and optimize it for the mobile experience, you can build out to the larger screen. And speaking of users…
- Put the user first.
As Jeffery Zeldman said as he kicked off day one, “we don’t design for browsers; we design for people.” Who is using your site? And what is the job your site should do? A powerful talk by Eric Meyer put this in sharp perspective – we design for a relaxed, savvy user seeing our site in an optimal viewing environment, but we must consider how our site is used by everyone, especially those in crisis. And these considerations are not static; content priority changes over time and with location, and Kate Kiefer Lee reminded us that voice and tone must change based on content type but also user mood.
It has taken me a week to distill my notes into these points and, believe me, I know it doesn’t do the conference justice. But if this summary at least peaks your interest in the topics, that will be enough. I can’t wait for An Event Apart 2015!