Speaking at the AAAE/Sixel Airport Digital Summit Conference

I had the pleasure of speaking at the AAAE/Sixel Airport Digital Media Summit Conference (#RDUDigital) in Raleigh, North Carolina at the end of September. I gave a case study on a digital response for an international airport, which included web, social, architecture and app. It was great to meet airport communications, marketing and digital people from […]

Stick figure making a confused face.

Simple and Searchable: Improve Your Page Titles

I was going about my regular morning on the internet, as you do, and I found this example of a constant problem I see – the difference between how a content creator (company or organization) will name something, vs. how a user will search for it. What comes to your mind when you see: Availability Guide If you’re […]

3 Things I Learned at An Event Apart Chicago

It’s #aneventapart time again! This year, I picked Chicago to attend because I’ve never been to the city and because the A Day Apart workshop was put on by Karen McGrane and Ethan Marcotte. I would listen to them teach how to dust properly, but the workshop actually focused on Responsive Design, which I’m about […]

The Web Is Not A Piece Of Paper

I have the privilege in my day job to work with three extremely talented in-house designers. I also work with many in-house clients who, while great to work with, often see the website as the last checkbox to check on a project and nothing more. I am often asked to simply “put it on the […]

Zazzle.com Contact Us page.

Microcopy: My New Obsession

For the past eight months I’ve been involved in developing an app for my day job, and it has created a new obsession with microcopy. Microcopy is all of the little text most people don’t give a second thought – it’s the error messages, form copy, headers, completion messages and more. So why is it […]

How to Champion Web Standards And Other Unsexy Ideas

You might work in a small team managing your website or you may be flying solo as a freelancer. Either way, it adhering to web and accessibility standards can be a tough sell with either your client or your manager. So how do you go about selling the super sexy idea of standards? Connect Standards […]