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Simple and Searchable: Improve Your Page Titles

I was going about my regular morning on the internet, as you do, and I found this example of a constant problem I see – the difference between how a content creator (company or organization) will name something, vs. how a user will search for it. What comes to your mind when you see: Availability Guide If you’re […]

3 Things I Learned at An Event Apart Chicago

It’s #aneventapart time again! This year, I picked Chicago to attend because I’ve never been to the city and because the A Day Apart workshop was put on by Karen McGrane and Ethan Marcotte. I would listen to them teach how to dust properly, but the workshop actually focused on Responsive Design, which I’m about […]

The Web Is Not A Piece Of Paper

I have the privilege in my day job to work with three extremely talented in-house designers. I also work with many in-house clients who, while great to work with, often see the website as the last checkbox to check on a project and nothing more. I am often asked to simply “put it on the […] Contact Us page.

Microcopy: My New Obsession

For the past eight months I’ve been involved in developing an app for my day job, and it has created a new obsession with microcopy. Microcopy is all of the little text most people don’t give a second thought – it’s the error messages, form copy, headers, completion messages and more. So why is it […]

How to Champion Web Standards And Other Unsexy Ideas

You might work in a small team managing your website or you may be flying solo as a freelancer. Either way, it adhering to web and accessibility standards can be a tough sell with either your client or your manager. So how do you go about selling the super sexy idea of standards? Connect Standards […]

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3 Things I Learned from An Event Apart Orlando

I just got back from An Event Apart (AEA) Orlando: Special Edition 2014. It was my first AEA and it definitely won’t be my last. But as my new friend Jessica neatly summarized, the “conference bubble will only last so long. I have pages and pages of notes, but here’s what my experience at #AEAOrl […]