The 2016 An Event Apart lunchbox.

3 Things I Learned At An Event Apart Boston

I was lucky enough to attend An Event Apart (Boston, #aeabos, this time) for the third year in a row this week. Once again, it was a great experience: industry-leading speakers, engaging content, and only one very loud venue emergency alarm (everything was fine!). It sounds corny, but I really do look forward to this […]

Guest Lecture Alert – George Brown College

I’ll be guest-lecturing at George Brown College this week as part of their Entrepreneurship course in their Continuing Education program. I’ll be covering how to create a digital voice including: What the heck is a digital voice and why do you need one? How do you create a digital voice? How do you maintain a […]

Speaking at the AAAE/Sixel Airport Digital Summit Conference

I had the pleasure of speaking at the AAAE/Sixel Airport Digital Media Summit Conference (#RDUDigital) in Raleigh, North Carolina at the end of September. I gave a case study on a digital response for an international airport, which included web, social, architecture and app. It was great to meet airport communications, marketing and digital people from […]

Stick figure making a confused face.

Simple and Searchable: Improve Your Page Titles

I was going about my regular morning on the internet, as you do, and I found this example of a constant problem I see – the difference between how a content creator (company or organization) will name something, vs. how a user will search for it. What comes to your mind when you see: Availability Guide If you’re […]

3 Things I Learned at An Event Apart Chicago

It’s #aneventapart time again! This year, I picked Chicago to attend because I’ve never been to the city and because the A Day Apart workshop was put on by Karen McGrane and Ethan Marcotte. I would listen to them teach how to dust properly, but the workshop actually focused on Responsive Design, which I’m about […]

3 Mistakes I’ve Made In An Interview So You Don’t Have To

I’ve been working since I was 13 years old (and wearing an onion in my belt, as was the style at the time). I’ve been interviewed for all kinds of positions and despite being successful overall in my career, I’ve definitely made mistakes in interviews. I’ve also been on the other side of the table […]

The Web Is Not A Piece Of Paper

I have the privilege in my day job to work with three extremely talented in-house designers. I also work with many in-house clients who, while great to work with, often see the website as the last checkbox to check on a project and nothing more. I am often asked to simply “put it on the […]

Zazzle.com Contact Us page.

Microcopy: My New Obsession

For the past eight months I’ve been involved in developing an app for my day job, and it has created a new obsession with microcopy. Microcopy is all of the little text most people don’t give a second thought – it’s the error messages, form copy, headers, completion messages and more. So why is it […]

Outlines and Reverse Outlines: Write A Better Essay In One Easy Step

When I was in university, I was often writing two or three papers at once, and the deadlines were often within days of each other. That added up to a lot of essay writing that jumped assignment to assignment, or was interspersed with studying for exams or, you know, attending class. Most of my student […]